What to Consider in a Marketing Plan?

Philip Illingworth
DFH Real Estate Ltd. Victoria, B.C.

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  • Every Home is Unique - Your home requires an individual marketing plan to maximize your selling price.

  • Target Market - Who will pay the most for  your home? You must know where to direct the marketing efforts to get the best results.

  • Presentation - Marketing materials such as Information Sheets, Floor Plans, Virtual Tours, WebPages, Ads, Descriptions, etc must be professional quality to show your home to its best advantage.

  • Availability - Marketing materials must be readily available to your target market.  Fabulous photos on a website only work when it can be found.

  • Timing - The first week of marketing is the most important and all marketing materials must be ready when your listing is first hits the market.

  • Your Marketing Plan - Take the first step!  Call Philip Illingworth.


Leading Real Estate Companies of the World®

DFH Real Estate is a member of Leading Real Estate Companies of the World® which gives your listing world wide exposure. Leading Real Estate Companies of the World® is a collection of over 500 of the finest residential real estate firms around the world, producing more annual home sales than any other real estate network. LeadingRE.com connects you to our local market-leading companies with powerful global connections and the highest commitment to competence, service and integrity. http://www.leadingre.com/

Royal Bank and DFH Kiosks

Listing sheets with detail and photos of your home are displayed at most Royal Bank locations through out the Greater Victoria area. Your listing is also displayed at the DFH Real Estate Tillicum Mall Kiosk as well as display boards in some of our offices throughout the south island. All displays have links to websites and mobile sites with more photos, full details, maps, etc.


Multiple Listing Service & Realtor.ca

Once photos, floor plans, full details, etc. are ready, your home is entered into the Victoria Multiple Listing Service where it is instantly distributed to active Buyers searching for a home in your area. Realtors receive full information via daily hot sheets. Your listing with photos, details, maps and links to my websites are posted on Realtor.ca. Realtor.ca is the most used website in North America for Canadian Real Estate and the place where the majority of out of town buyers see new listings.

QR Codes & Mobile Computing

Many Buyers search tool of choice is their mobile smart phone. QR codes on print advertisements and signs give the mobile Buyer instant access to photos and all information on their mobile device. Buyers can make enquiries or book showings from their device directly to my mobile device. An app from Realtor.ca allows Buyers who are in their car to search for “properties near me” and get full details and photos on your home as they sit on the street looking at the outside..

Just Listed Direct Mail Cards

Often your neighbours are the strongest advocates of your neighbourhood. A direct mail card lets them know your home is for sale and allow them to pass details on to friends or relatives who would like to live in the same area.

Professional Feature Sheets & Photography

Your home will be photographed with the latest digital photography equipment. These high quality photographs will be used to highlight your home in all media. Professional feature sheets are designed to show your home at it’s best. Color photos, property details and features, floor plans, maps, services and attractions in your area and more. They keep your home high in Buyer’s minds and provide links to enhanced tools like virtual tours, Google Street View, etc.


Print Advertising

Real Estate Victoria - your home will be on the cover of the second section. This is the most widely read Real Estate Guide in the Victoria Market Place. Published weekly, it is free to potential Buyers throughout the Greater Victoria Region District as well as online. One of the most popular sections is the open house page which allow Buyers to pick the listings they are most interested in and map a route. Your home will also appear in the Times Colonist DFH feature ads.

QThe World Wide Internet

More than 75% of the Buyers start their home search on the internet and your home will have a front row seat. Your home will be featured in:
www.realtor.ca Canada’s most popular site with over 350,000 listings.
www.dfh.ca offers all DFH listings & information on Victoria and area.
www.AllVictoriaBCRealEstate.com access to all Victoria Real Estate.
www.MyVictoria.ca highlights your listing and its surrounding area features.


Floor Plans & Virtual Tours

Floor Plans and Virtual Tours are what Buyers most often request. Floor plans help buyers visualize their new home and allow them to plan how they will use the space. Virtual tours show major rooms of your home. Your home will be professionally measured by Tafe Measure and photographed with a special 180º lens and featured at www.iLookAbout.com. Links to the Floor Plans and Virtual Tour will also be available on above mentioned website.sites.

For Sale & Open House

Many Buyers search tool of choice is their mobile smart phone. QR codes on print Professional signs will be placed on your property as well as directional arrows (when permitted) to make finding your home easier for potential Buyers. Feature sheets will be available from an Info Box for passing Buyers as well as the neighbours. Open houses, MLS Realtor Tour and DFH Real Estate office tour can be very effective in marketing your home.

Hot Topics:  Consumer Resources  Selling a Home in B.C.


Philip Illingworth    DFH Real Estate Ltd.
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